CTO, Technology Leader,
Architect and Strategist
#martech
Founder of DATAFLAIR.AI
Years Experience
Completed Projects
MarTech Products
Honors and Awards
My Competencies
MarTech and AdTech
Expert in Marketing Technologies, specialized in decision intelligence, a set of techniques bringing traditional and advanced disciplines to help business make better decisions, by combining domain knowledge, data insights and AI.
Specialized in Digital Marketing Industries, specifically Affiliate Marketing targeting the iGaming niche, which heavily relies on lead generation, acquisition of players and SEO.
Decision Intelligence
While the paradigm is shifting fast and data is eating the world, many companies still struggle in their decision making. A lot of companies make decisions ad-hoc, based on their past experience or doing what competitors are doing.
I have created intelligent decisions tools that lead to predictive outcome and meaningful impact.
Tech Leadership
Strong communication and influencing skills in using technology to generate value to achieve our business objectives.
Another critical part of technology leadership is developing cultural values, ethics, ability to hire, grow and develop high-performing teams.
R&D and Innovation
Key components to inspire people and drive positive change.
Always being up to date with emerging technology trends, owning the customer intelligence, observing the market paradigm shift are primary actors in creating disruption that foster exponential growth.
Product Management
Bringing technological advancement by developing engaging products for customers to better understand their users is one of my unique versatile skills.
Understanding UX, user research, agile helped me build new acquistion channels by developing innovative technology-enabled products
Tech Governance
Bringing transparency and visibility to technology investments with well-governed policies, principles, and well-manage resources requires diligence and industry knowledge.
Awards and Recognitions
Stevie Awards
A judge on the prestigious International Business Awards at Stevie Awards, judging inspiring entrepreneurs, creative startups, and fortune 500 companies worldwide.
Categories judged: Technology Department of the Year, Technology Team of the Year, Technology Executive of the Year, Technical Professional of the Year, Best Business Technology Pivot, Best Technical Support Strategy and Implementation, Best Technical Support Solution
Globee Awards
In the recent Annual 2023 Globee® Awards for Leadership, formerly celebrated as the CEO World Awards, I had the esteemed privilege of serving as a judge. This allowed me to lend my expertise and discernment to recognize the finest achievements and innovative strategies from individuals and organizations around the globe.
Categories Judged: Information Technology | Cybersecurity | Artificial Intelligence | Infrastructure | Software | Digital Transformation,
SIIA Codie Awards
These awards were created to let software industry leaders honor top-notch work. As tech keeps changing, the awards adapt, but the main goal is the same: to celebrate the best education tech projects and services.
Some of the categories judged: Best Administrative Solution, Best AI Implementation in Ed Tech, Best Coding & Computational Thinking Solution, Best Collaborative Solution for Teachers, Best College & Career Readiness Solution, Best Education Platform, Best Educational Game, Best English Language Arts Instructional Solution for Grades PK - 8
Webby and Lowie Awards
The Webby Awards have gained significant media attention over the years, with major publications and news outlets covering the event and its winners. Being described as the "Internet's highest honor" by The New York Times only adds to its prestige.
ADAS presents The Webby Awards, The Lovie Awards and The Anthem Awards. With a network of over 2000 intellectually diverse members, we help drive the creative, technical & professional progress of the Internet.
Forbes Technology Council
Sharing insights on technology leadership, strategy execution, marketing technologies and data analytics with Forbes Technology Council, an invitation-only organization for successful senior-level technology executives.
Entrepreneur.com Leadership Network
On this journey I hope to transform the way we make decisions by writing inspiring articles on tech leadership and strategies, marketing technologies, digital transformation and decision intelligence.
Institute of Electrical and Electronics Engineers
IEEE Senior Membership is an honor bestowed only to those who have made significant contributions to the profession. It is the highest grade that a candidate is recommended. It is an award for professional recognition of your peers for technical and professional excellence.
Blog
What Arе Markеting Tеchnologiеs In Businеss?
Markеting technology is oftеn rеfеrrеd to as MarTеch is about the tools and technologies used to achieve marketing goals. What…
Why Decision Intelligence Is The Next Digital Transformation
Decision intelligence (DI) is how people make business decisions, regardless of their role or industry. It bridges the gap between…
Why More Employee Engagement Doesn’t Mean Better Productivity
Over the last few years, the pandemic has created a shift in workplace culture. People everywhere demand healthier environments, more…
Impact driven strategies: How incentivizing impact goals brings you great results?
How does a company: Have you ever reached your goals just so you can realize that they don’t make an…
Work History
Sigma World Group
Responsible for overall tech strategy in Sigma Group
Managing Director for the Media and Affiliate division, owner of P&L
KaFe Rocks / Time2Play Media
Implemented technology partnership with internal and external resources to transform and grow technology department to 45+ people and increase the employee happiness score from 47 to 92/100
Built content delivery and B2B SaaS products in multiple technologies such as ReactJs frameworks, GraphQL, PHP Frameworks, Python, Nodejs which helped us scale into new markets and niches increasing our cumulative time to market(TTM) by 43.7%.
Established a company wide vision and strategy by putting technology as the driver of business initiatives and decision making which increased revenue by 34.3% MoM and EBITDA by 29.7% MoM.
Partnered with operations to create mission-driven, cross-functional teams, built around OKRs by automating processes around technology which resulted in 9 times faster streamlined value deliveryAligned Technology, Data, and BI to build an API ecosystem of Marketing Technology and Crypto tools that empower users to make data-informed decisions and foster innovative ideas
Blexr
Established a six-month business plan and architectural strategy roadmap for customer-facing products by implementing easily scalable architecture, consolidation of digital assets transformed into BI, which resulted in fast, effective, and efficient decision making.
Implemented a transformational data-driven vision and strategy by creating an innovative software ecosystem that aligns our marketing strategy and technology, sparking rapid growth and technology advancement.
Managed cross-functional product teams on an unsystematic department by aligning with company Objectives and Key Results(OKRs), which resulted in optimizing costs by 43%
Built Marketing Technology B2B SaaS products for the iGaming industry and lead the GDPR process
Symphony Solutions
Led small to medium-sized agile teams to develop dozens of projects in several technologies(PHP, JS, Java, Python) covering the whole SDLC, 95% on time and budget.
Software design, architectural plan, and hands-on coding foundation by implementing agile methodologies, architecture roadmap, and a fanatic on coding principles and standards.
Acted as a line manager, mentor, motivator, speaker on multiple topics, receiving several awards and a 90% CSAT score, which led to a job offer from one of the biggest customers.Led small to medium-sized agile teams to develop dozens of projects in several technologies(PHP, JS, Java, Python) covering the whole SDLC, 95% on time and budget.
Software design, architectural plan, and hands-on coding foundation by implementing agile methodologies, architecture roadmap, and a fanatic on coding principles and standards.
Acted as a line manager, mentor, motivator, speaker on multiple topics, receiving several awards and a 90% CSAT score, which led to a job offer from one of the biggest customers.
Entrepreneur.com Leadership Network
The Entrepreneur Leadership Network is designed to bring together thought leaders, influencers, successful entrepreneurs, and business experts to share their knowledge, experience, and insights with the wider community. Members of this network often contribute articles, advice, and other content that gets featured on Entrepreneur's platform.
Forbes Technology Council
Sharing insights on technology leadership, strategy execution, marketing technologies and data analytics with Forbes Technology Council, an invitation-only organization for successful senior-level technology executives.
Metamorphosis Foundation
Architected 10+ custom-tailored products in mass media, social awareness, open data, anti-fake news with 25+ team of journalists. Worked closely with customers to understand their needs and translate them into working software that is easy to use.
Single-handedly implemented custom web applications from scratch in the data visualization domain by using PHP(WordPress), JavaScript, HTML/CSS. Worked on visual design, both front-end, and back-end development.
Superfast performance optimization(96 PSI Score), while focusing on web accessibility, web standards, and SEO optimization. Reversely engineered a big project with obsolete technologies by migrating to a new architecture, with 99% of data transformation success and 1% downtime.
Mexiter Consulting
Developed and provided technology solutions in the ed-tech, fin-tech, iGaming, procurement and mass media industry. Created products on open data, internal financial solutions, crowdfunding.
Created and implemented e-commerce strategies from the ground-up by bringing the latest technologies and digital marketing trends to life.
Provided organizational consulting, strategies, and expertise to customers and been involved in risk assessment, sales, infrastructure planning, support, and maintenance.
Dauti Komerc AD
Defined an innovative plan that elevated enterprise IT processes and reduced overhead costs by 30% by balancing in-house solutions and outsourcing, improving overall operations by 40%.
Implemented a supply chain digitalization system that resulted in flattened logistics, automated stock replenishment and improved transportation time by 60%.
Talent management, training of staff, blending of marketing, transporting and IT department to work as an integrated system of the new digital supply chain strategy.